Search Engine Optimization

Hi all!!!

Today I'm going to talk a little bit about Search Engine Optimization (SEO) because I got basic knowledge on that from Mr. Suranga Priyashantha Who done a web based lecture to us. Therefore I thought to share my knowledge with you all.

Search Engine Optimization (SEO)

Before I talk about search engine optimization I suggest you to click on following link and watch the vedio because of that it is much easier to understand for you what Im telling to you.

Search Engine Optimization Vedio

Hope you got a some understanding about SEO and I will explain it further...

According to the Wikipedia SEO is,

                 "The process of affecting the visibility of a website or a web page in a search engine's "natural" or un paid ("organic") search results"

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO includes all technical tasks and marketing tasks therefore website can gain high ranking in organic search results when user search for the subject matter of the web site.

SEO can be mainly devided into two.

On Page Optimization

        

        Use key optimizing techniques on the pages of a website. A step-by-step approach to ensure that web site achieve top search rankings through careful consideration of keywords. These targeted search phrases are selected thorough keyword research and keyword density analysis, which are then inserted appropriately into the webpage.

Off Page Optimization

Off-page optimization involves the use of techniques outside a website, they are as important as on-page optimization. Off-page optimization serves as a powerful tool to drive traffic to a website.

Off-page optimization services cater towards meeting the criteria of popular search engines, most importantly Google. Insights gained over the years have helped to thoughtfully cultivate a highly effective link building approach, which focuses mainly on marketing your website over the internet.

Current status...

But at the moment people use this aggressively and therefore unnecessary competition increased. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate guidelines may result in a negative adjustment of the site's presence in search engine, or even the removal of your site from index.

Hope you got basic understanding about SEO. I will give more things to you in future. :)