Hi guys!!! 

There is a saying that "all good things come at the end". So by following that I started blogging at the end. :D Hope to continue this in a interesting manner and hope this will help to people who have an interest in Digital Marketing.

Is Sri Lanka ready for Digital Marketing Revolution???

First of all I would like to explain what is Digital Marketing is. According to the Wikipedia
"Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners". 

By searching through the internet you can find millions of definitions for that. So I hope to explain digital marketing as i see in simple terms through out this blog. How I see "Digital Marketing is the promoting of brands using all forms of digital advertising". 

So we can use any digital devises to promote any brand but effectiveness depend on the nature of the brand.

As a developing country it is better to see is Sri Lankan people ready for this Digital marketing. In past companies used many methods to advertise their brand and at the moment it reached to the maximum. That means all the companies using same old methods such as posters, normal billboards, TV ads etc. In which clutter is too high and because of that companies can't deliver their massage correctly to the customers.

Because of that now a days companies tend to use digital marketing as a promoting tool by doing that they try to reach their target customers in different ways. In Sri Lanka also we can see this use of Digital marketing to some extent.

In June 2012 Sri Lanka reached 3,222,200 internet users it is a 15% of the total population. Among them FB users are 1,515,720 and it is 47% from the total users. 

http://www.internetworldstats.com/stats3.htm.

Based on that my opinion is not enough internet users not in Sri Lanka and these users limited to developed areas as well. Use of  digital marketing in  Sri Lanka is not currently reach the total customers because only limited people use internet but there is a trend that is these figures are growing during past years. Because of that it is sure that we can use Digital Marketing effectively in future.