Hi all!!!
Today I'm going to talk a little bit about Search Engine
Optimization (SEO) because I got basic knowledge on that from Mr. Suranga
Priyashantha Who done a web based lecture to us. Therefore I thought to share
my knowledge with you all.
Search Engine Optimization (SEO)
Hope you got a some understanding about SEO and I will explain it
further...
According to the Wikipedia SEO is,
"The process of affecting the
visibility of a website or a web page in a search engine's "natural" or un paid ("organic") search results"
SEO includes all technical tasks and marketing tasks therefore website can gain high ranking in organic search results when user search for the subject matter of the web site.
SEO can be mainly devided into two.
On Page Optimization
Use key optimizing techniques on the pages of a website. A step-by-step approach to ensure that web site achieve top search rankings through careful consideration of keywords. These targeted search phrases are selected thorough keyword research and keyword density analysis, which are then inserted appropriately into the webpage.
Off Page Optimization
Off-page optimization involves the use of techniques outside a website, they are as important as on-page optimization. Off-page optimization serves as a powerful tool to drive traffic to a website.
Off-page optimization services cater towards meeting the criteria of popular search engines, most importantly Google. Insights gained over the years have helped to thoughtfully cultivate a highly effective link building approach, which focuses mainly on marketing your website over the internet.
Current status...
But at the moment people use this aggressively and therefore unnecessary competition increased. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate guidelines may result in a negative adjustment of the site's presence in search engine, or even the removal of your site from index.
Hope you got basic understanding about SEO. I will give more things to you in future. :)